In the world of search engine optimization, 2018 was a busy
year in terms of an increase in voice search and stricter rules for AMP
(Accelerated Mobile Pages). In 2019, there have been some more interesting
developments you can take to stay ahead of your competitors. Read on to stay up
to date with the latest SEO marketing trends.
Custom search results
Over the past few years, personalized search results have
developed steadily and are centrally in 2018. Regardless of whether it is
browser cookies, individual search history, location or interests, Google has
emphasized the importance of customize the SERP (search engine results). pages)
for individuals. Personalization is expected to continue to be the point of
emphasis thanks to the proliferation of smart speakers and other similar
technological advances. As this makes it a daunting task for companies to
determine how they are ranking or for what they are ranking, more and more
companies turn to the professional SEO marketing agency for help.
Improved search for images and videos
Videos and images have been highlighted in online
interactions over the past years. The fastest speed of the Internet and social
networking platforms such as Facebook and Instagram are some of the factors
that contribute to this, which led to a greater commitment. To keep pace with
the improved engagement, Google and other search engines have been modifying
the way videos and images appear in search results. Even though SEO marketing
with videos and images is a challenge, you get a high return on investment.
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